Websites 101: Strategic Process

By Chelsea Junget

As mentioned, we’ve started working with our lucky winner, Dave, on his fabulous website makeover prize. We wanted to share a bit about our website design process…

Here at Strategic Guru, it’s all about strategy – surprise, surprise! Rather than simply building a site with sparkly bells and whistles, our process results in websites that meet our client’s business goals. Through discovery meetings, we learn from clients what function their site should serve – an interactive brochure, e-commerce, lead generation? In other words: what’s the desired action for a visitor to take?

Next, in close coordination with clients, we build a site map, which serves as the skeleton of the site. When thinking about the site map, our goal is to build a “pathway” through the site that leads the visitor to a desired conclusion: requesting more information, booking an appointment or consultation, or making a purchase. Once the site map is approved, we move to copy writing and design. Look for posts on those steps next week!

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