» Think Tank » blog » Marketing Basics » Twitter, Tweet and Twhirl!

Twitter, Tweet and Twhirl!

By Chelsea Junget

You probably have heard of Twitter by now. But what is it? And more importantly, how can you use it for strategic marketing purposes? Here’s a thumbnail sketch of what Twitter is and how you can leverage it for marketing your business.

• Twitter is micro blogging. You have 140 characters per message, called “tweets”, to make your point. You must be succinct, concise and interesting!
• Twitter, like blogging, is a way to connect with other people. Although you may be Twittering for business purposes, remember that your voice should have a human tone.
• Follow back folks who follow you. It’s how you build a “twosse” or Twitter posse!
• Aim to be a thought leader in your field. Search for users who are tweeting in your world and watch what they do.
• Add links to your tweets to drive followers to interesting articles or to new posts on your own blog or website.
• Use a Twitter management application to organize your followers and tweets.
• Twitter takes time to nurture. As a lead generation system, it will take time as you build your reputation and follower list.

Check out Strategic Guru’s Twitter for a sense of our brand strategy. Have you started using Twitter yet?

Related content:

1. Twitter Made Easy!
2. Useful Twitter Tool: Hashtags
3. Twitter Lists 101 – What are they and why should you care?

Tags: marketing communications, strategy, twitter

---

Comments are closed.