The Power Of A Guarantee

I guarantee you will gain something from reading this article today. Maybe you will begin to offer prospects your personal guarantee. Or perhaps you will couple a service with a product to guarantee results. Who knows? Maybe I will spark an idea for a new direction in your marketing.

My point is this: if the situation lends itself to the inclusion of a guarantee for a product or service, be sure to mention it. If not, guarantee something else. Quality. Competence. Protection. Cost-effectiveness. Satisfaction. Get creative!

A guarantee reduces the risks your prospect associates with saying “yes.” It lends credibility to your offer. It differentiates you from your competitor. And particularly if you are selling anything online, you absolutely must offer a guarantee to overcome any objections based on quality, security and delivery.

At Strategic Guru, we offer a “try before you buy.” That’s our free one hour consultation. Try us on for size and see if we are a good fit for your company. Look at our results to see if you have a similar business dilemma we can resolve. If, at the end of our time together, you don’t feel the chemistry—no problem. And best of all—no charge!

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