Why the Smartest Strategic Communication Agency Isn’t an Agency
I read something that made me laugh today – a blogger mentioning that their pre-ordered iPad had arrived and they needed to decide how to use it. That’s right, an American consumer plunked down $500 for a device that they hadn’t a true use for! Why? Apple’s smart. They created demand for a product we didn’t know we needed. Not just once, but over and over again.
It’s the Most Wonderful Time of the Year!
Superbowl ads are one of the best parts of football. In honor of this weekend’s big game, here’s a compilation of the best commercial spots from Superbowl 2009. A Strategic Guru favorite is the CareerBuilder spot. Hopefully, 2010 advertisers will avoid any koala bear abuse.
How Social Networking Will Impact Your Business
From the Pony Express to airmail. From Morse code to HTML code. From email to instant messaging, live chat, blogs, and, more recently, Twitter. The human race has been on a quest to communicate with each other as fast as technology allows.
Your average 16 year old uses social networking web sites like MySpace, Xanga and [...]
Breaking News on YouTube
Why use social media to share the news? It’s an authentic way to connect with fans directly. As their announcement included news of a disruption of their upcoming tour, for which fans had already purchased tickets and made travel arrangements, band members were able to reach out and offer a genuine apology for the inconvenience.
Browse our newsletter archive
Follow us on Twitter
Become a fan on Facebook
Connect on LinkedIn