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Useful Twitter Tools

HootSuite

Lately, clients have been asking about how to grow and manage their Twitter following. Unless you are the celeb du jour, its unlikely folks will be seeking you out on Twitter, instead, your company will need to find them!
Here are some great tools to generate new followers, manage followers, and nurture relationships as part of [...]

Smell-O-Vision 2.0 Hits North Carolina

bloombillboard

Bloom, a division of locally-based Food Lion stores, erected a billboard near Mooresville, NC that emits a scent of black pepper and charcoal to promote a line of beef available at the stores. A fan will blow scent from an oil cartridge during morning and afternoon drive times through mid-June.

Foursquare for B2B

Foursquare, one of the newest new social networks on the block, uses one of marketing’s hottest trends: geo-marketing. Like Twitter, most B2B marketers are thinking, “Great tool but how do I use it?

Lead Generation Success Story: Triggered Emails

triggered event

Your email marketing efforts are ticking along at a great pace. You send relevant messages appropriately timed to an opt-in list. Your open rates are good, traffic is delivered to your website and your unsubscribe rates are reasonable. But you are looking for more email marketing strategies for a company to grow.

New Marketing Strategies: Augmented Reality

Get consumers actively involved with your marketing! New technology can use consumers’ webcams to create an interactive 3D image from a printed marker.

How Social Networking Will Impact Your Business

From the Pony Express to airmail. From Morse code to HTML code. From email to instant messaging, live chat, blogs, and, more recently, Twitter. The human race has been on a quest to communicate with each other as fast as technology allows.
Your average 16 year old uses social networking web sites like MySpace, Xanga and [...]

5 Rules for the Social Media Playground

Jumping (or dipping a toe) into the social media pool is great – after all, you do want to increase your online real estate. But it’s important to understand a few guidelines first.

One to One Communications Offers Increased ROI

One to one communications use information from your databases to create compelling and coordinated messages across print, email, and web pages. Of course, you want to be able to track effectiveness. 1 to 1 communications programs allows you to see exactly with whom your campaign is resonating.