Twitter Success for Small Biz Owners

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Small business owners are taking advantage of Twitter by posting daily specials, promos, locations, etc. in their 140 character limit. Although larger companies like Starbucks and Dell are using Twitter, read how small businesses have used the platform to reap similar benefits.

Twitter for a Cause

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Twitter has become a major player in social media and an effective marketing tool. It’s not just used by for-profit companies; non-profits are beginning to jump on the Twitter bandwagon and reap its benefits.

CEOs Aren't Feeling the Social Media Love

Does CEO Barbie Twitter?

A recent report by UberCEO indicates that top CEOs are not participating in social media, despite the staggering growth of social media marketing. They researched Fortune’s Top 100 CEOs of 2009.

Don't be the Jerk at the Social Media Party

Perry Belcher’s perspective on social media is spot-0n. Think of social media as a party – the last thing you’d do at a cocktail party filled with a mix of strangers and friends is burst in and shout “buy stuff from me!” He’s right, you’d be the biggest jerk in the room.

Would You Wait 97 Minutes for a Taco?

Apparently, hundreds of Los Angelenos will. They wait for Korean tacos, prepared by a Culinary Institute of America grad, served out of Kogi’s roving trucks. Kogi has embraced social media and taken their effort viral.

Twitter, Tweet and Twhirl!

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You probably have heard of Twitter by now. But what is it? And more importantly, how can you use it for strategic marketing purposes? Here’s a thumbnail sketch of what Twitter is and how you can leverage it for marketing your business.