Don’t Kill Direct Mail in the Name of Social Media
Some companies have reviewed the cost savings offered by digital communications compared to cost to print, mail and design mailers, letters and postcards and have begun shifting marketing dollars for those projects. E-mail, Twitter, Facebook and other channels can be cost-effective ways to build an online presence and connect with customers and prospects. But, let’s face it, social media ROI can be difficult to measure.
Educating A New Generation
Kids are a part of a whole new learning generation; interaction is mostly via instant message, text message, Twitter and Facebook and the internet is the first place they turn for research. The shift in marketing is taking place as we speak, but are Marketing and Public Relations instructors and professors educating their students about the phenomenon that is social media?
Twitter Lists 101 – What are they and why should you care?
Twitter launched the Lists feature a few weeks ago; here’s a quick and easy over view of the feature. Twitter Lists is a great way to organize your followers or find new ones on Twitter.
A Few Quick Tips to Overcome the Social Media Hurdle
Many companies are using social media to build their brand and gain recognition in the marketplace, and others want to start integrating social media into their marketing mix but aren’t sure where to start.
How Social Networking Will Impact Your Business
From the Pony Express to airmail. From Morse code to HTML code. From email to instant messaging, live chat, blogs, and, more recently, Twitter. The human race has been on a quest to communicate with each other as fast as technology allows.
Your average 16 year old uses social networking web sites like MySpace, Xanga and [...]
Useful Twitter Tool: Hashtags
If you’ve been using Twitter for some time or are new to it, you’ve likely seen a word preceded by a hash symbol (#) in tweets. What are these used for? Simply put, Hashtags are a way to track tweets on a specific topic and make those topics easily searchable.
Twitter Made Easy!
We’ve blogged several times about Twitter and how it can be leveraged to build a brand’s social media presence. Here are some more practical tools that can make your Twitter experience as painless as possible.
Twitter 411
Have you asked yourself the following questions: “What is Twitter?” “What can it do for me or my business?” or “What the heck is the point of this free service?” Well, the Twitter execs have come to your rescue with a useful guide explaining the ins and outs of the platform.
Twitter Success for Small Biz Owners
Small business owners are taking advantage of Twitter by posting daily specials, promos, locations, etc. in their 140 character limit. Although larger companies like Starbucks and Dell are using Twitter, read how small businesses have used the platform to reap similar benefits.
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