Useful Twitter Tools
Lately, clients have been asking about how to grow and manage their Twitter following. Unless you are the celeb du jour, its unlikely folks will be seeking you out on Twitter, instead, your company will need to find them!
Here are some great tools to generate new followers, manage followers, and nurture relationships as part of [...]
Website Tip: Design For Easy Reading
People read text off of a computer screen at about 1/4th the speed that they read a printed publication. This shows that we should limit what we say on the web to content that is direct and to-the-point.
Google’s New Backgrounds a Bust?
For years Google has been known for their stark white website, with an ever-changing look to their bright and colorful logo. Many users look forward to seeing how Google will decorate their logo next. So imagine users surprise when the white page with multi-color logo they’re accustomed to has been replaced by a large photograph with a plain white logo on top!
Smell-O-Vision 2.0 Hits North Carolina
Bloom, a division of locally-based Food Lion stores, erected a billboard near Mooresville, NC that emits a scent of black pepper and charcoal to promote a line of beef available at the stores. A fan will blow scent from an oil cartridge during morning and afternoon drive times through mid-June.
Foursquare for B2B
Foursquare, one of the newest new social networks on the block, uses one of marketing’s hottest trends: geo-marketing. Like Twitter, most B2B marketers are thinking, “Great tool but how do I use it?
Lead Generation Success Story: Triggered Emails
Your email marketing efforts are ticking along at a great pace. You send relevant messages appropriately timed to an opt-in list. Your open rates are good, traffic is delivered to your website and your unsubscribe rates are reasonable. But you are looking for more email marketing strategies for a company to grow.
Email Marketing Strategies: Writing Great Subject Lines
MailChimp.com, an email marketing service provider, recently published a great guide to writing effective email subject lines. As most recipients use the subject line to decide whether to open an email or delete, understanding what kinds of subject lines are likely to deliver high open rates is essential to your marketing strategy.
Lead Generation Tactic – Webinars!
A webinar is an interactive web-based seminar used to give, receive and discuss information. They are an excellent way to convey information to a broad and diverse geographical area at a low cost and can be a useful tactic to generate leads.
How To Gain Market Advantage In An Economic Downturn
Like a pebble in a pond, the ripple effect of a slowing economy can reach deep within a company. Typically, worries over sales lead to a halt in recruitment, a squeeze on travel budgets, tightening of inventory and slashing marketing budgets. Can your company avoid belt tightening? More importantly, can your firm actually take advantage of others’ overreaction and gain valuable ground? The smartest companies will stay in touch with their target market, retain the most talented employees, and work with the most agile and innovative vendors.
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