Foursquare for B2B
Foursquare, one of the newest new social networks on the block, uses one of marketing’s hottest trends: geo-marketing. Like Twitter, most B2B marketers are thinking, “Great tool but how do I use it?
Internet Marketing Channels – Which Is Right For You?
Of course, there is no right or wrong answer to that question. It all depends on who your market is, how they prefer to be reached and at what cost. Internet marketing channels provide different results at different costs – display advertising, affiliate marketing, email marketing, pay-per click advertising (PPC), search engine optimization (SEO), social media marketing (SMM), viral content campaigns, and conversion rate optimization (CRO).
Maximize Your SEO Efforts With Key Tactics
Facing the urgency of a struggling economy, every marketing expenditure is under greater scrutiny. Search Engine Optimization (SEO) is a marketing tactic that can be clearly measured and carefully implemented. Each search matters, and a few simple tasks can help drive prospects to your website via search.
Amp up Your Web Presence with Press Releases
Press releases are changing as the shape of media changes. Besides serving the basic function of getting company news out to the media, they also can help increase your website’s traffic.
A Few Reminders on How to Improve Your Website
From a talk given at SMX West (Search Marketing Expo 2009) ‘15 Stupid Things You Can do to Your Website’ is a quick sketch of some key things to keep in mind when launching a new website or revamping an existing one.
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