Strategic Guru, Inc. » one to one

Piedmont Geologic PURL campaign

admin — Wed, 24 Mar 2010 14:56:32 +0000

2009 MarCom Awards Honorable Mention

Linda Craft “Rewards” PURL campaign

admin — Mon, 25 Jan 2010 15:41:28 +0000

Serials Solutions PURL campaign

admin — Mon, 25 Jan 2010 15:31:58 +0000

Stanley Benefits PURL campaign

admin — Fri, 22 Jan 2010 15:50:42 +0000

Phase3 Communications PURL campaign

admin — Thu, 21 Jan 2010 15:52:02 +0000

Linda Craft “Bark in the Park” PURL campaign

admin — Wed, 20 Jan 2010 15:43:22 +0000

Phase3 Communications holiday purl campaign

admin — Wed, 06 Jan 2010 22:26:31 +0000

Just Push Print holiday purl campaign

admin — Tue, 05 Jan 2010 22:26:11 +0000

Generate Warm Leads with Compelling Offers

Chelsea Junget — Wed, 18 Feb 2009 22:25:26 +0000

Marketing plans should be developed strategically; the end goal to deliver leads to your sales force. A compelling call to action in an email, direct mail or other advertisement can generate warm leads by establishing an initial relationship between your company and your prospects. In one to one marketing a meaningful, valuable offer can open a conversation and drive sales. When brainstorming what offer you will extend, consider what might your prospect need that will make their job easier.

Examples of offers that generate results:

Whitepapers
Invitation to Topical Webinar
Market Report
Free Assessment
Invitation to an Event
Guide or Handbook
Sample of Product
Special Savings Coupon
Gift card

When choosing an offer – think strategically. What offer that will be perceived as having the most value to your prospects? What will open the lines of communication?

What have you tried that worked?

One to One Communications Offers Increased ROI

Chelsea Junget — Mon, 05 Jan 2009 16:00:19 +0000

In tough economic times, many companies move to cut costs and some of the first expenditures on the chopping block are marketing communications. Instead of cutting marketing communications budgets, it’s time to think strategically and reassess your plan – studies have shown that companies who increase advertising and marketing efforts enjoy a higher return on investment (ROI) than companies who decrease these efforts during difficult times.*

So what do you do?

Make sure your efforts are targeted. Don’t waste time or money producing messages that are not reaching your targets.

1 to 1 communications are a great way to produce targeted, personalized customer messages. 1 to 1 communications use information from your databases to create compelling and coordinated messages across print, email, and web pages. Of course, you want to be able to track effectiveness. 1 to 1 communications programs allows you to see exactly with whom your campaign is resonating.

So what is 1 to 1 communication? A customized direct mail or email is sent personalized with the recipient’s information from your database. It directs the target to visit a personal web landing page – i.e. janesmith.yourwebsite.com. Once the target visits their web landing page, they receive an email response – another opportunity to create a personal connection. Behind the scenes, a dashboard provides live, accurate campaign data and statistics for ROI analysis.

1 to 1 communications help you connect on a personal level with your targets and create warm leads to pass to your sales force.

*”Advertising during a recession,” Direct Marketing. September 9, 1991