subscribe by email by RSS

Categories

» Archives for

Smell-O-Vision 2.0 Hits North Carolina

bloombillboard

Bloom, a division of locally-based Food Lion stores, erected a billboard near Mooresville, NC that emits a scent of black pepper and charcoal to promote a line of beef available at the stores. A fan will blow scent from an oil cartridge during morning and afternoon drive times through mid-June.

Educating A New Generation

Kids are a part of a whole new learning generation; interaction is mostly via instant message, text message, Twitter and Facebook and the internet is the first place they turn for research. The shift in marketing is taking place as we speak, but are Marketing and Public Relations instructors and professors educating their students about the phenomenon that is social media?

Quick Tip: What Does the Customer Want?

B2B Customers want something they can takeaway from a purchase, website, email blast, etc; something of value to them. A takeaway is the lasting impression left on your audience after engaging with your brand, reading an email message or interacting with a customer service representative. A takeaway affects what steps they take next should be tied to your call-to-action.

A Few Reminders on How to Improve Your Website

From a talk given at SMX West (Search Marketing Expo 2009) ‘15 Stupid Things You Can do to Your Website’ is a quick sketch of some key things to keep in mind when launching a new website or revamping an existing one.

Twitter, Tweet and Twhirl!

twitter

You probably have heard of Twitter by now. But what is it? And more importantly, how can you use it for strategic marketing purposes? Here’s a thumbnail sketch of what Twitter is and how you can leverage it for marketing your business.

Be Sure Your Website Is Driving Sales!

Almost every business has a website. It’s practically a prerequisite to even starting a business! Forrester Research and Razorfish found that over 90% of purchasing decisions begin online. It’s clear that a website is an important part of corporate identity, but it also should be part of your marketing plan. Be sure you are using your website strategically.

Start a Corporate Blog? Survey Says…Proceed with Caution

Chart - trusted media sources

Nearly everyone in the marketing/pr/social media world (including us) has been talking about the importance of business blogging. However, new research completed in Q2 of this year from Forrester finds that the majority of online consumers do not trust corporate blogs.

One to One Communications Offers Increased ROI

One to one communications use information from your databases to create compelling and coordinated messages across print, email, and web pages. Of course, you want to be able to track effectiveness. 1 to 1 communications programs allows you to see exactly with whom your campaign is resonating.