Lead Generation Success Story: Triggered Emails
Your email marketing efforts are ticking along at a great pace. You send relevant messages appropriately timed to an opt-in list. Your open rates are good, traffic is delivered to your website and your unsubscribe rates are reasonable. But you are looking for more email marketing strategies for a company to grow.
Email Marketing Strategies: Writing Great Subject Lines
MailChimp.com, an email marketing service provider, recently published a great guide to writing effective email subject lines. As most recipients use the subject line to decide whether to open an email or delete, understanding what kinds of subject lines are likely to deliver high open rates is essential to your marketing strategy.
Email Leads in Lead Generation and Conversion
Despite the growth of Twitter and Facebook as places where users connect with their social circle, a recent study from e-mail service provider StrongMail shows that e-mail sharing drives conversions best as compared to Facebook and Twitter.
My Sales Pipeline is Constipated!
The analysts are, in increasing numbers, starting to tout the end of the recession, but for most of us, it still seems quite slow out there. Even if you’re the most talented salesperson, you probably have noticed that an annoying number of your prospects are stuck in your pipeline.
Looking for Marketing that Works?
Inbound marketing is the work done to help web searchers find your site, engage with content and generate leads. Gone are the days that a static website is put up as a digital company brochure – your website can be a lead generation machine!
Lead Generation Tactic – Webinars!
A webinar is an interactive web-based seminar used to give, receive and discuss information. They are an excellent way to convey information to a broad and diverse geographical area at a low cost and can be a useful tactic to generate leads.
We’re Off and Running!
And the entries are rolling in….We’ve received some great submissions so far. One entrant said “I know my logo is cute, but I can’t pay my bills with “cute”!
Cary Named Top City in North Carolina for New Biz Ventures
Proximity to Research Triangle Park, Raleigh, and several highly regarded universities (UNC, NC State and Duke among others) provides Cary startups an educated workforce and a deep talent pool. BusinessWeek recently released a study which named Cary the best city in the state for small business startups.
Email Design Pivotal to Campaign Success
As marketing budgets tighten among companies of all sizes, folks are looking at low-cost tactics that are trackable and measurable. Because your company is known to customers and you have determined which recipients have opted-in to your list, email design and messaging is the most critical element of a campaign’s success.
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