Educating A New Generation
Kids are a part of a whole new learning generation; interaction is mostly via instant message, text message, Twitter and Facebook and the internet is the first place they turn for research. The shift in marketing is taking place as we speak, but are Marketing and Public Relations instructors and professors educating their students about the phenomenon that is social media?
A Few Quick Tips to Overcome the Social Media Hurdle
Many companies are using social media to build their brand and gain recognition in the marketplace, and others want to start integrating social media into their marketing mix but aren’t sure where to start.
Internet Marketing Channels – Which Is Right For You?
Of course, there is no right or wrong answer to that question. It all depends on who your market is, how they prefer to be reached and at what cost. Internet marketing channels provide different results at different costs – display advertising, affiliate marketing, email marketing, pay-per click advertising (PPC), search engine optimization (SEO), social media marketing (SMM), viral content campaigns, and conversion rate optimization (CRO).
The Move to Online Advertising is Happening – but there’s a catch.
Do you find online ads annoying or distracting? If so, you’re not alone! Consumers are less than thrilled about the idea of online advertising.
Have you secured your Facebook username yet?
Not to worry you still have time! Social networking site Facebook recently offered the option to create a username to its more than 200 million active users. This new feature allows you to create your own custom URL for your profile.
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