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Google’s New Backgrounds a Bust?

For years Google has been known for their stark white website, with an ever-changing look to their bright and colorful logo. Many users look forward to seeing how Google will decorate their logo next. So imagine users surprise when the white page with multi-color logo they’re accustomed to has been replaced by a large photograph with a plain white logo on top!

Foursquare for B2B

Foursquare, one of the newest new social networks on the block, uses one of marketing’s hottest trends: geo-marketing. Like Twitter, most B2B marketers are thinking, “Great tool but how do I use it?

New Marketing Strategies: Augmented Reality

Get consumers actively involved with your marketing! New technology can use consumers’ webcams to create an interactive 3D image from a printed marker.

Why the Smartest Strategic Communication Agency Isn’t an Agency

Apple iPad

I read something that made me laugh today – a blogger mentioning that their pre-ordered iPad had arrived and they needed to decide how to use it. That’s right, an American consumer plunked down $500 for a device that they hadn’t a true use for! Why? Apple’s smart. They created demand for a product we didn’t know we needed. Not just once, but over and over again.

How To Optimize your Facebook Presence

facebook-logo

Many brands have created Facebook fan pages to jump on the bandwagon, but don’t know how to optimize their page to leverage the power of social networking. Facebook fan pages offer the user many of the same options as a personal profile such as posting status updates, info and photo tabs, and application boxes. However, to be effective the user should understand the importance of placement and interaction.

The Move to Online Advertising is Happening – but there’s a catch.

onlineads

Do you find online ads annoying or distracting? If so, you’re not alone! Consumers are less than thrilled about the idea of online advertising.

Coke's Touch-Screen Machine

Coca-Cola is rolling out new, interactive vending machines across the globe featuring large touch-screens and Bluetooth capability.

Interactive Marketing Will Grow – Is It Right For You?

Interactive marketing is contributing to a major shift in the marketing landscape. With social media sites and mobile marketing emerging as the next big thing, some marketers are moving away from traditional tactics (print, television, display advertising), but is this wise?