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Don’t Kill Direct Mail in the Name of Social Media

Some companies have reviewed the cost savings offered by digital communications compared to cost to print, mail and design mailers, letters and postcards and have begun shifting marketing dollars for those projects. E-mail, Twitter, Facebook and other channels can be cost-effective ways to build an online presence and connect with customers and prospects. But, let’s face it, social media ROI can be difficult to measure.

Educating A New Generation

Kids are a part of a whole new learning generation; interaction is mostly via instant message, text message, Twitter and Facebook and the internet is the first place they turn for research. The shift in marketing is taking place as we speak, but are Marketing and Public Relations instructors and professors educating their students about the phenomenon that is social media?

How To Optimize your Facebook Presence

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Many brands have created Facebook fan pages to jump on the bandwagon, but don’t know how to optimize their page to leverage the power of social networking. Facebook fan pages offer the user many of the same options as a personal profile such as posting status updates, info and photo tabs, and application boxes. However, to be effective the user should understand the importance of placement and interaction.

How Social Networking Will Impact Your Business

From the Pony Express to airmail. From Morse code to HTML code. From email to instant messaging, live chat, blogs, and, more recently, Twitter. The human race has been on a quest to communicate with each other as fast as technology allows.
Your average 16 year old uses social networking web sites like MySpace, Xanga and [...]

Interactive Marketing Will Grow – Is It Right For You?

Interactive marketing is contributing to a major shift in the marketing landscape. With social media sites and mobile marketing emerging as the next big thing, some marketers are moving away from traditional tactics (print, television, display advertising), but is this wise?

CEOs Aren't Feeling the Social Media Love

Does CEO Barbie Twitter?

A recent report by UberCEO indicates that top CEOs are not participating in social media, despite the staggering growth of social media marketing. They researched Fortune’s Top 100 CEOs of 2009.

Have you secured your Facebook username yet?

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Not to worry you still have time! Social networking site Facebook recently offered the option to create a username to its more than 200 million active users. This new feature allows you to create your own custom URL for your profile.

Don't be the Jerk at the Social Media Party

Perry Belcher’s perspective on social media is spot-0n. Think of social media as a party – the last thing you’d do at a cocktail party filled with a mix of strangers and friends is burst in and shout “buy stuff from me!” He’s right, you’d be the biggest jerk in the room.