Email Subject Lines Influence Open Rates
Research from email marketers suggest that subject lines be no longer than 80 characters. Others say 35 characters should be the cut-off. So what’s the rule?
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Strategic Guru Designs Award-Winning Corporate Collateral
Strategic Guru, a Triangle-based marketing agency, announced today that graphic design created on behalf of client Fuse Graphics has been selected as “Best in Show” in the 2010 Print Excellence Competition.
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Location-Based Marketing Has a Ways to Go
A study released this week revealed that only 4 percent of online adults have ever used such apps. Moreover, only 1 percent of these users update these services more than once per week. A vast majority, 84 percent, of online adults report being unfamiliar with location-based apps such as Gowalla, Foursquare and Loopt.
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