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Google’s New Backgrounds a Bust?

For years Google has been known for their stark white website, with an ever-changing look to their bright and colorful logo. Many users look forward to seeing how Google will decorate their logo next. So imagine users surprise when the white page with multi-color logo they’re accustomed to has been replaced by a large photograph with a plain white logo on top!

Foursquare for B2B

Foursquare, one of the newest new social networks on the block, uses one of marketing’s hottest trends: geo-marketing. Like Twitter, most B2B marketers are thinking, “Great tool but how do I use it?

A Few Quick Tips to Overcome the Social Media Hurdle

hurdle

Many companies are using social media to build their brand and gain recognition in the marketplace, and others want to start integrating social media into their marketing mix but aren’t sure where to start.

No Risk is the Riskiest Risk of All

risky

During this recession, many companies are cutting back their marketing budgets and becoming as lean as possible to stay afloat, but is this the right tactic? Should businesses be taking risks or laying low? There may be evidence that now is the time to be taking risks and making your brand known.

Quick Tip: What Does the Customer Want?

B2B Customers want something they can takeaway from a purchase, website, email blast, etc; something of value to them. A takeaway is the lasting impression left on your audience after engaging with your brand, reading an email message or interacting with a customer service representative. A takeaway affects what steps they take next should be tied to your call-to-action.

Generate Warm Leads with Compelling Offers

fireplace

When choosing an offer – think strategically. What offer that will be perceived as having the most value to your prospects? What will open the lines of communication? A compelling call to action in an email, direct mail or other advertisement can generate warm leads by establishing an initial relationship between your company and your prospects.

Email Marketing Done Right Can Make A Big Impact

Email marketing can be an effective and cost-efficient marketing tactic. It allows you to connect with customers by creating top of mind awareness of a product or service, cultivate an ongoing relationship and compel recipients to take action. Consider just a few ways you can use email marketing to drive sales.