Google’s New Backgrounds a Bust?
For years Google has been known for their stark white website, with an ever-changing look to their bright and colorful logo. Many users look forward to seeing how Google will decorate their logo next. So imagine users surprise when the white page with multi-color logo they’re accustomed to has been replaced by a large photograph with a plain white logo on top!
Email Marketing Strategies: Writing Great Subject Lines
MailChimp.com, an email marketing service provider, recently published a great guide to writing effective email subject lines. As most recipients use the subject line to decide whether to open an email or delete, understanding what kinds of subject lines are likely to deliver high open rates is essential to your marketing strategy.
5 Rules for the Social Media Playground
Jumping (or dipping a toe) into the social media pool is great – after all, you do want to increase your online real estate. But it’s important to understand a few guidelines first.
Start a Corporate Blog? Survey Says…Proceed with Caution
Nearly everyone in the marketing/pr/social media world (including us) has been talking about the importance of business blogging. However, new research completed in Q2 of this year from Forrester finds that the majority of online consumers do not trust corporate blogs.
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