Smell-O-Vision 2.0 Hits North Carolina
Bloom, a division of locally-based Food Lion stores, erected a billboard near Mooresville, NC that emits a scent of black pepper and charcoal to promote a line of beef available at the stores. A fan will blow scent from an oil cartridge during morning and afternoon drive times through mid-June.
Why the Smartest Strategic Communication Agency Isn’t an Agency
I read something that made me laugh today – a blogger mentioning that their pre-ordered iPad had arrived and they needed to decide how to use it. That’s right, an American consumer plunked down $500 for a device that they hadn’t a true use for! Why? Apple’s smart. They created demand for a product we didn’t know we needed. Not just once, but over and over again.
Super Ads 2010
Super Bowl XLIV’s spots hit a nostalgic note, trotting out characters and themes known and loved in some fresh and not-so-fresh ways. Let’s take a look at some of the ha! and meh! ads from yesterday’s game.
It’s the Most Wonderful Time of the Year!
Superbowl ads are one of the best parts of football. In honor of this weekend’s big game, here’s a compilation of the best commercial spots from Superbowl 2009. A Strategic Guru favorite is the CareerBuilder spot. Hopefully, 2010 advertisers will avoid any koala bear abuse.
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