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Foursquare for B2B

Foursquare, one of the newest new social networks on the block, uses one of marketing’s hottest trends: geo-marketing. Like Twitter, most B2B marketers are thinking, “Great tool but how do I use it?

Lead Generation Success Story: Triggered Emails

triggered event

Your email marketing efforts are ticking along at a great pace. You send relevant messages appropriately timed to an opt-in list. Your open rates are good, traffic is delivered to your website and your unsubscribe rates are reasonable. But you are looking for more email marketing strategies for a company to grow.

How To Optimize your Facebook Presence

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Many brands have created Facebook fan pages to jump on the bandwagon, but don’t know how to optimize their page to leverage the power of social networking. Facebook fan pages offer the user many of the same options as a personal profile such as posting status updates, info and photo tabs, and application boxes. However, to be effective the user should understand the importance of placement and interaction.

How Social Networking Will Impact Your Business

From the Pony Express to airmail. From Morse code to HTML code. From email to instant messaging, live chat, blogs, and, more recently, Twitter. The human race has been on a quest to communicate with each other as fast as technology allows.
Your average 16 year old uses social networking web sites like MySpace, Xanga and [...]

Twitter Success for Small Biz Owners

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Small business owners are taking advantage of Twitter by posting daily specials, promos, locations, etc. in their 140 character limit. Although larger companies like Starbucks and Dell are using Twitter, read how small businesses have used the platform to reap similar benefits.

Have you secured your Facebook username yet?

Facebook Logo

Not to worry you still have time! Social networking site Facebook recently offered the option to create a username to its more than 200 million active users. This new feature allows you to create your own custom URL for your profile.

Amp up Your Web Presence with Press Releases

Press releases are changing as the shape of media changes. Besides serving the basic function of getting company news out to the media, they also can help increase your website’s traffic.