For immediate release: May 12, 2009
Strategic Guru Tapped for BioPharma Product Branding
CARY, N.C. – Strategic Guru, a Raleigh area marketing agency, announced today that it was selected to provide branding and design for a new advanced biopharmaceutical product. The client, headquartered in the Triangle, selected Strategic Guru for the new project based on its previous work experience in the biopharmaceuticals and pharmaceuticals industries.
The scope of the project includes logo design, product package design, product brochure and website. Also included is a direct mail and email marketing campaign to be executed as part of the initial launch in the U.S. marketplace.
The new product will enhance the firm’s current offerings and will be designed as part of a family of biopharmaceuticals to be used in a specific sector of healthcare. It will be introduced in August 2009 at an international industry trade show.
“It has been an exciting experience to assist in branding this latest advanced biotechnological product,” said Carolyn Rhinebarger, Chief Brainstormer for Strategic Guru. “We are pleased to be the firm of choice in helping our client continue to gain a strong presence in their market.”
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