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For immediate release: March 8, 2010

Strategic Guru Retained By Alternative Engine Technologies For Marketing Services

CARY, N.C. – Strategic Guru announced today that it has been retained by Alternative Engine Technologies to provide strategic marketing services. The Triangle-based marketing and communications agency will provide branding, messaging and collateral development for the company.

Alternative Engine Technologies is launching a cutting-edge device called AirFuelMAX™ designed to increase fuel efficiency in trucks. First developed in Australia, AirFuelMAX offers significant fuel savings for light, medium and heavy duty trucks. The company called upon Strategic Guru to assist with introducing the product to the U.S. market.

“We are very excited to help Alternative Engine Technologies bring this product to the U.S. market,” said Carolyn Rhinebarger, Chief Brainstormer with Strategic Guru. “Their patent-pending device is proven to both save on fuel costs and deliver eco-friendly benefits to vehicle owners and to companies with truck fleets.”

“AirFuelMAX is an exciting new device that we are proud to provide to the U.S. marketplace,” said Dewey Weaver, President of Alternative Engine Technologies. “We are eager to work with Strategic Guru to develop a strong brand identity and product communications.”

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