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Social Media and the Military – A Success Story

By Chelsea Junget

Companies large and small are dipping their toes into the waters of social media. Some blog, Tweet and manage corporate Facebook pages. Others have cannonballed into social media by creating their own social networking communities. Branches of the U.S. military have embraced social media, particularly the Army and Navy. Social networking site NAVYformoms.com counts over 28,000 registered members.

Developed on Ning , a platform which allows groups or individuals start and manage social networks on any topic, NAVYForMoms.com offers everything from blogs, videos, discussion forums, and allows users to upload photos. Most content on the site is member-driven, contributed by users and managed by reps for the Navy.

Building community is at the core of a solid social media strategy and the Navy has created a place for moms and other loved ones to interact with one another, share stories, and express concerns or fears regarding military service. It is also a strategic marketing tool for the Navy. By empowering families to connect and create support networks, the Navy has truly embraced the power of social media.

Related content:

1. Dip a Toe in the Social Media Waters
2. CEOs Aren't Feeling the Social Media Love
3. 5 Rules for the Social Media Playground

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