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Help Your Prospects Act On Your Calls To Action

By Chelsea Junget

Yesterday morning on my way to the office, I waited behind an SUV at a red light. A bumper sticker proclaiming “I’d Love To Be Your REALTOR^®” was affixed to the rear of the car at eye level, immediately below a full sized window cling ad. If I were looking to find a real estate agent at that moment, it would be easy! Her number, email, cell and address were right there for me to jot down.

On my way home, I saw another SUV with the same bumper sticker (I must live near a lot of real estate agents). The problem this time? If I wanted to connect with this real estate professional, I’d have no way to find her, short of following her home! It was a call to action with no way for prospects to act. Instead, it’s just noise.

This is important to keep in mind. I’ve visited websites that are informative, beautifully designed and cleverly written. They even prompt the visitor to take action! But then they make it hard to actually do so. Contact phone numbers and emails are buried on inside pages. Or there’s no one-click sign up for the newsletter.

The takeaway? No matter by what medium your message is delivered, make it easy for your prospects to act on your call to action!

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3. Generate Warm Leads with Compelling Offers

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