Delivering Solid Sales Leads | Strategic Guru, Inc.

IS YOUR SALES PIPELINE FULL?

The increasing demand for better yield in marketing efforts has created challenges for marketers like never before to produce higher quantity and better quality leads. The key to producing qualified leads that result in higher revenue is deploying a lead generation campaign that helps you identify those prospects closest to completing a transaction.

Identifying Where Clients and Prospects Are in the Buying Cycle

Because buyers use search early on in the sales cycle, only 25% of leads are sales ready at any given time. The remaining prospects are somewhere in the buying cycle but not necessarily ready for sales. Building in a feedback mechanism in your lead generation program provides valuable data that can help you know when to continue the nurture process and when to push the sales-ready leads to your sales department. Click here to read more on the Buying Cycle.

Understanding Customer Preferences and Behaviors

Part of a successful lead generation program is building the strategy that helps you better understand “triggers” or customer preferences and subsequent behaviors. Deploying tools like One to One Marketing, which uses personal web landing pages for data collection, can give you real-time insight into where your targets are in the buying cycle. Leads are quickly distributed to sales personnel and appropriate follow up can be completed for those targets that are ready to buy now. A nurturing drip campaign can be established for those that promise to be ready in the future.

Generating Leads That Result in Revenue

Introducing OnTarget, our new lead generation program. We’ll help you:

determine your ideal target profile
identify their pain points
develop a message series
execute 8 email touches
deliver leads to your sales team

Your program is tracked and measured for its effectiveness to help you to determine next steps to increase ROI. Pull better leads into your pipeline and generate new revenue by being OnTarget!

Click here for details and pricing.

ISN’T IT TIME YOU INVESTED IN A LEAD GENERATION PROGRAM THAT WORKS?

Don’t delay! Every day that your pipeline is empty is another day of lost revenue.

July 09