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How To Optimize your Facebook Presence

By Chelsea Junget

Many brands have created Facebook fan pages to jump on the bandwagon, but don’t know how to optimize their page to leverage the power of social networking. Facebook fan pages offer the user many of the same options as a personal profile such as posting status updates, info and photo tabs, and application boxes. However, to be effective the user should understand the importance of placement and interaction.

Here are a few ways to optimize your fan page:

• Create a vanity URL – We’ve spoken about this in a previous blog post and can’t stress it enough. Having a vanity URL makes it easier for users to find you on Facebook and increases your shareability.
• Optimizing your share preview – A new feature to personal profiles as well as fan pages is the opportunity to share links. This feature allows users to select thumbnail images to be displayed when shared and allows the placement of the Facebook logo or link to your own site to drive traffic to your fan page.
• Perfect Profile Picture – Having the perfect profile picture is key in attracting new fans – it’s the first thing they see when surfing for your brand. When cropping the picture make sure it’s 200px wide with a 12px border around important information since Facebook automatically crops images.

Facebook fan pages are growing in popularity, so be sure to follow these tips to ensure your brand doesn’t get lost in the shuffle and help your fans find you. An added bonus – It’s free and easy!

And become a fan of Strategic Guru while you are at it!

Related content:

1. Have you secured your Facebook username yet?
2. Amp up Your Web Presence with Press Releases
3. Twitter Lists 101 – What are they and why should you care?

Tags: building web traffic, Facebook, interactive

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