Google’s New Backgrounds a Bust?

For years Google has been known for their stark white website, with an ever-changing look to their bright and colorful logo. Many users look forward to seeing how Google will decorate their logo next. So imagine users surprise when the white page with multi-colored logo they’re accustomed to seeing was replaced by a large photograph with a plain white logo on top!

google bg Googles New Backgrounds a Bust?

Within hours, “remove Google background” became one of the most searched phrases of the day. Google discovered that so many people hated the new background images, they ended their experiment quickly.

The choose-your-own background feature was actually launched over a week ago. It was announced only on the official Google blog, and not on the main site. What was meant as the promotion of a new feature delivered an unexpected backlash from Google users.

Introducing new new features can be tricky business, delighting some customers and aggravating others. The key is to communicate the change well in advance and in the broadest way possible to ensure all customers get the message. Focusing communications on the value and benefits of the change are likely to improve the reception of the message as well.

Is personalizing your Google background important to you?

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