Getting A Good Fit

So, I was ranting about the current state of marketing by universities the other day. Since then, we have booked two more tours and the dance continues. We are trying to find a school that is (a) close to home (b) but far enough away from home c) with a really good computer science program and (d) not a computer engineering program that is (e) challenging and (f) reputable and (g) affordable. Tall order, huh?

Trying to find the right college for your child is like trying to find the right business partner for your company. The fit has got to be right for you both to succeed. Here are a few suggestions for doing your homework before beginning a business engagement with Strategic Guru or anyone else:

1. Check their work. You want to “try before you buy” as much as possible.

2. Check their references. Sure, they are only going to give you their best but at least you will be able to speak to someone who is actively engaged with them.

3. Spend time getting to understand their business methodology. This ensures that your expectations can and will be met.

4. Go with your gut instincts. If you have a negative vibe from someone or you just
don’t seem to see eye to eye on key points, walk away.

At Strategic Guru, we offer a one hour complementary consultation. This is as much for us as it is for the prospective client. We want to see if the client is a good fit. Are their needs something we can successfully meet? Are their goals and expectations realistic based on our past experience? Is their budget in line with expected outcomes?

In my experience, when there is a good fit between two companies, you’ve got a win-win situation. Both companies benefit from the association, both companies’ needs are met and both come away satisfied. And these turn into long-term relationships that lead to a network of referrals to grow both businesses.

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