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Generate Warm Leads with Compelling Offers

By Chelsea Junget

Marketing plans should be developed strategically; the end goal to deliver leads to your sales force. A compelling call to action in an email, direct mail or other advertisement can generate warm leads by establishing an initial relationship between your company and your prospects. In one to one marketing a meaningful, valuable offer can open a conversation and drive sales. When brainstorming what offer you will extend, consider what might your prospect need that will make their job easier.

Examples of offers that generate results:

• Whitepapers
• Invitation to Topical Webinar
• Market Report
• Free Assessment
• Invitation to an Event
• Guide or Handbook
• Sample of Product
• Special Savings Coupon
• Gift card

When choosing an offer – think strategically. What offer that will be perceived as having the most value to your prospects? What will open the lines of communication?

What have you tried that worked?

Related content:

1. One to One Communications Offers Increased ROI
2. Email Marketing Strategies: Writing Great Subject Lines
3. Foursquare for B2B

Tags: customer relations, lead generation, one to one, strategy

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