http://strategicguru.com for smart marketing Tue, 09 Mar 2010 21:51:36 +0000 http://backend.userland.com/rss092 en http://strategicguru.com/strategic-guru-retained-by-alternative-engine-technologies-for-marketing-services/#utm_source=feed&utm_medium=feed&utm_campaign=feed Stumbled across a great post a few weeks back on Google Buzz’s applications for B2B over on the OPEN Forum. Since the debut of Google Buzz just about a month ago, we marketers have been scratching our heads on its best use for B2B purposes. Integrated right into Gmail, Google Buzz is a hybrid of [...]]]> http://strategicguru.com/the-lowdown-on-google-buzz/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://strategicguru.com/strategic-guru-names-business-development-professional/#utm_source=feed&utm_medium=feed&utm_campaign=feed The rise of social media in shaping the prospecting/sales process has changed the way some marketers interact with prospects. Remember at the core of any effort should be a solid lead nurturing plan that ensures that the leads generated are properly guided through the sales funnel. • Incoming lead campaigns enable you to identify sales-ready leads [...]]]> http://strategicguru.com/the-heart-of-sales-is-nurturing/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://strategicguru.com/strategic-guru-renews-marketing-engagement-with-environmental-engineering-firm/#utm_source=feed&utm_medium=feed&utm_campaign=feed The Tiger Woods brouhaha developed further today when after over two and half months of silence, Woods held a press conference to address the events that unfolded after his late November car crash.  Although Tiger’s mistakes were personal in nature, his approach to making amends reflects key elements of  business crisis communications. Take responsibility Rather than [...]]]> http://strategicguru.com/what-businesses-can-learn-from-tiger/#utm_source=feed&utm_medium=feed&utm_campaign=feed Flickr, boasting 36 million members, is a photo hosting and sharing site that allows users to create groups, tag a staggering 3.5 billion photos and video and share content across the world. It can be a great place to start dipping a toe in the waters of social media.]]> http://strategicguru.com/dip-a-toe-in-the-social-media-waters/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://strategicguru.com/strategic-guru-launches-redesigned-website/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://strategicguru.com/super-ads-2010/#utm_source=feed&utm_medium=feed&utm_campaign=feed 2009 MarCom Awards: Platinum Award Related posts:Fuse Graphics Collateral U.S. Green Building Council postcard Piedmont Geologic PURL campaign ]]> http://strategicguru.com/knowledge-vector-brochure/#utm_source=feed&utm_medium=feed&utm_campaign=feed