Email Leads in Lead Generation and Conversion

By Chelsea Junget

Sharing is Caring Despite the growth of Twitter and Facebook as places where users connect with their social circle, a recent study from e-mail service provider StrongMail shows that e-mail sharing drives conversions best as compared to Facebook and Twitter.

A few interesting statistics:

86% of sharing activity related to social programs run on StrongMail in Q3 2009 was done via email.
Content was shared via Facebook only 6% of the time
About 4% of sharing was via Twitter
Although content shared on Twitter received more clicks, content shared by email was most likely to lead to purchases and other conversions.

The takeaway here is that email is a powerful lead generation tactic. Think of email as a kind of referral marketing. Make it easy for your recipients to share and give them relevant, timely content.

Here is an action step to take today: be sure your email campaigns have a “forward to a friend” feature installed (many email marketing programs provide this –check it’s enabled).

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*Image courtesy of Flickr user ryancr

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