» Think Tank » Coke's Touch-Screen Machine

Coke's Touch-Screen Machine

By Chelsea Junget

Coca-Cola is rolling out new, interactive vending machines across the globe featuring large touch-screens and Bluetooth capability.

<

The new machines look quite fun and engage the user with the brand beyond the 15 second transaction time of a typical vending machine. They certainly aren’t practical (think vandalism) and they are likely much more costly than a standard vending machine so wide-scale deployment is unlikely. They are being tested in Simon malls across the Southeast, so keep your eyes peeled – or have you already seen one, if so, let us know!

Related content:

1. Interactive Marketing Will Grow – Is It Right For You?
2. We’re Off and Running!
3. New Marketing Strategies: Augmented Reality

Tags: Branding, interactive

---

1. Found one at the Subway in Huntington Beach on the corner of Pacific Coast Highway and Warner Ave.

   Posted by Erin | August 21, 2009, 2:50 pm