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The Best Marketing Pick Up Lines
Sales and Marketing is a lot like dating—you start with phone calls and email, progress to the first date, and eventually you hope to get engaged. Along the way, you must encourage your date to take the next step.
read more7 Steps to Better Search Engine Results
Search engine optimization (SEO) has long been cloaked in mystery—part technology, part human behavior and part art. Complicating the task is the fact that search engine algorithms are constantly evolving, becoming more and more sophisticated. Understand the most common SEO mistakes made.
read moreEmail Marketing with Pop
Readers of our Blog Roll suggested that learning how to use email marketing more effectively was a topic of interest. Like any marketing tactic, there are several moving parts that can make the effort a great success or a dismal failure. The biggest issue we see in email marketing is content.
read moreHot Sales Advice
Twice a month, we select our most popular, useful blog entries and bring them right to your inbox. Short and sweet little bites that you can easily digest on a single topic. Bon appetit!
read moreFive Strategies to Emerge Strong After the Recession
While the pundits ponder if the recession is over, those of us trying to pick up the pieces are still struggling to meet sales goals. Truly innovative businesses, however, aren’t just seeking to “weather the recession storm.” In fact, many are re-tooling their marketing and sales processes to emerge from the current downturn with an even stronger brand and share of the market. Are you?
read moreWhat’s Bugging Them
The general mood of marketers is optimistic regarding business growth and opportunity, according to a February 2010 survey conducted by Anderson Analytics. Marketing ROI is the most important issue executives are facing this year. Social Media is deemed important but remains a point of frustration.
read moreWhat’s Your Policy?
With so much focus on Toyota and Tiger, it’s easy to become a spectator of crisis PR. But do you know what your organization would do if damaging information got out to the internet? Without social media guidelines, you may be at risk.
read moreTop Trends for 2010
Constantly evolving over time, the trends we highlight today are, in one way or another, already happening. While these are not the only trends to track in 2010, they are notable for their speed of evolution. Of course, these trends don’t apply to all consumers or impact all businesses. The point is to be aware of them and get them on your radar screen so that you can uncover ways to apply them to innovation in your organization.
read moreFour Rules to Keeping Customers
If you still believe that once a customer, always a customer – think again. Just because a customer used your service or bought your product once, doesn’t mean that they will continue to do so in the future. What are you doing to build a committed relationship with your current clients?
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