Dip a Toe in the Social Media Waters

Flickr, boasting 36 million members, is a photo hosting and sharing site that allows users to create groups, tag a staggering 3.5 billion photos and video and share content across the world. It can be a great place to start dipping a toe in the waters of social media.

A & S Website Up and Running!

We have officially launched the new website for our Worst Website Ever Contest winner, A&S Computer Services. We worked with owner, Dave, to create a new design and layout that is user friendly and easily navigable, as well as one that leads users to request more information or a consultation. Congrats, Dave! [...]

Internet Marketing Channels – Which Is Right For You?

Of course, there is no right or wrong answer to that question. It all depends on who your market is, how they prefer to be reached and at what cost. Internet marketing channels provide different results at different costs – display advertising, affiliate marketing, email marketing, pay-per click advertising (PPC), search engine [...]

Twitter Success for Small Biz Owners

As mentioned in a previous blog post, small business owners are taking advantage of Twitter by posting daily specials, promos, locations, etc. in their 140 character limit. Although larger companies like Starbucks and Dell are using Twitter ; small businesses can use the platform and reap similar benefits.
Here are a couple examples:

Curtis Kimball opened a [...]

Breaking News on YouTube

Recently, the band the Beastie Boys announced big news on website via their official YouTube channel.  Adam Yauch (AKA MCA) has been diagnosed with cancer of a lymph node and salivary gland.  Their upcoming tour and record release will be pushed back for Yauch to pursue treatment.  Luckily, it was caught early and the outlook [...]

Interactive Marketing Will Grow - Is It Right For You?

Interactive marketing (e-mail, social media, online and search) is contributing to a major shift in the marketing landscape. With social media sites and mobile marketing emerging as the next big thing, some marketers are moving away from traditional tactics (print, television, display advertising), but is this wise? A recent report from Forrester predicts that interactive [...]

Websites 101: Strategic Process

As mentioned, we’ve started working with our lucky winner, Dave, on his fabulous website makeover prize. We wanted to share a bit about our website design process…
Here at Strategic Guru, it’s all about strategy – surprise, surprise! Rather than simply building a site with sparkly bells and whistles, our process results in websites that [...]

Twitter for a Cause

Twitter has become a major player in social media and an effective marketing tool. It’s not just used by for-profit companies; non-profits are beginning to jump on the Twitter bandwagon and reap its benefits.

Here are a few of the success stories:

• Twestival, launched in February, raised over $250,000 for charity: water.
• Tweetsgiving – raised a little [...]

A & S in the House

Work is underway on the redesign of the Worst Website Ever! Dave Sroelov, owner of A & S, visited us in downtown Cary this week to kick-off work on his website.
We’re finalizing our site map and color palette and next week we’ll be developing the concept.
Stay tuned as the project unfolds!

CEOs Aren't Feeling the Social Media Love

A recent report by UberCEO indicates that top CEOs are not participating in social media, despite the staggering growth of social media marketing. They researched Fortune’s Top 100 CEOs of 2009 and the key findings were:
•Two CEOs out of 100 have Twitter accounts.
•13 CEOs have LinkedIn profiles, and of those only three have more than [...]