Old Spice Knows Engagement Isn’t Just About Diamonds
Cut, Color, Clarity,Carat; the four Cs by which all diamonds are graded. But what do diamonds have to do with marketing? A different set of Cs can be used to examine an organization’s social media efforts. Social media is evaluated by some by it’s ROE – Return on Engagement. So how engaging, really, are most social media campaigns?
Read moreFoursquare for B2B
Foursquare, one of the newest new social networks on the block, uses one of marketing’s hottest trends: geo-marketing. Like Twitter, most B2B marketers are thinking, “Great tool but how do I use it?
Read moreThe Lowdown on Google Buzz
Since the debut of Google Buzz, we marketers have been scratching our heads on its best use for B2B purposes. Integrated right into Gmail, Google Buzz is a hybrid of Twitter, Facebook and the location-based social network, Foursquare.
Read moreDip a Toe in the Social Media Waters
Flickr, boasting 36 million members, is a photo hosting and sharing site that allows users to create groups, tag a staggering 3.5 billion photos and video and share content across the world. It can be a great place to start dipping a toe in the waters of social media.
Read moreDon’t Kill Direct Mail in the Name of Social Media
Some companies have reviewed the cost savings offered by digital communications compared to cost to print, mail and design mailers, letters and postcards and have begun shifting marketing dollars for those projects. E-mail, Twitter, Facebook and other channels can be cost-effective ways to build an online presence and connect with customers and prospects. But, let’s face it, social media ROI can be difficult to measure.
Read moreSocial Media and the Military – A Success Story
Companies large and small are dipping their toes into the waters of social media. Some blog, Tweet and manage corporate Facebook pages. Branches of the U.S. military have embraced social media, particularly the Army and Navy.
Read moreEducating A New Generation
Kids are a part of a whole new learning generation; interaction is mostly via instant message, text message, Twitter and Facebook and the internet is the first place they turn for research. The shift in marketing is taking place as we speak, but are Marketing and Public Relations instructors and professors educating their students about the phenomenon that is social media?
Read moreTwitter Lists 101 – What are they and why should you care?
Twitter launched the Lists feature a few weeks ago; here’s a quick and easy over view of the feature. Twitter Lists is a great way to organize your followers or find new ones on Twitter.
Read moreA Few Quick Tips to Overcome the Social Media Hurdle
Many companies are using social media to build their brand and gain recognition in the marketplace, and others want to start integrating social media into their marketing mix but aren’t sure where to start.
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