The Lowdown on Google Buzz
Stumbled across a great post a few weeks back on Google Buzz’s applications for B2B over on the OPEN Forum. Since the debut of Google Buzz just about a month ago, we marketers have been scratching our heads on its best use for B2B purposes. Integrated right into Gmail, Google Buzz is a hybrid of [...]
Read moreDip a Toe in the Social Media Waters
Flickr, boasting 36 million members, is a photo hosting and sharing site that allows users to create groups, tag a staggering 3.5 billion photos and video and share content across the world. It can be a great place to start dipping a toe in the waters of social media.
Read moreDon’t Kill Direct Mail in the Name of Social Media
A couple of mentions around the marketing world by NextDayFlyers blog and MarketingPilgrim regarding the effectiveness of direct mail have got us thinking about the integration of print and social media campaigns. Some companies have reviewed the cost savings offered by digital communications compared to cost to print, mail and design mailers, letters and postcards [...]
Read moreSocial Media and the Military - A Success Story
Companies large and small are dipping their toes into the waters of social media. Some blog, Tweet and manage corporate Facebook pages. Others have cannonballed into social media by creating their own social networking communities. Branches of the U.S. military have embraces social media, particularly the Army and Navy. Social networking site NAVYformoms.com counts over [...]
Read moreEducating A New Generation
“Things have changed since I was in school.” Sounds like something your parents said to you growing up, huh? That statement still holds true. Kids are a part of a whole new learning generation; interaction is mostly via instant message, text message, Twitter and Facebook and the internet is the first [...]
Read moreTwitter Lists 101 – What are they and why should you care?
Twitter launched the “Lists” feature a few weeks ago; here’s a quick and easy over view of the feature. Twitter Lists is a great way to organize your followers or find new ones on Twitter. It is very similar to creating groups in e-mail; it allows you to group Tweeps by family, location, [...]
Read moreA Few Quick Tips to Overcome the Social Media Hurdle
Many companies are using social media to build their brand and gain recognition in the marketplace, and others want to start integrating social media into their marketing mix but aren’t sure where to start.
Here are a few thoughts on launching a campaign:
• Embrace failure and learn from the mistakes – Look at Skittles – they launched [...]
How To: Optimize your Facebook Presence
Many brands have created Facebook fan pages to jump on the bandwagon, but don’t know how to optimize their page to leverage the power of social networking. Facebook fan pages offer the user many of the same options as a personal profile such as posting status updates, info and photo tabs, and application boxes. [...]
Read moreLead Generation Tactic – Webinars!
A webinar is an interactive web-based seminar used to give, receive and discuss information. They are an excellent way to convey information to a broad and diverse geographical area at a low cost and can be a useful tactic to generate leads. According to Henry DeVries, marketing coach and writer specializing in lead [...]
Read moreUseful Twitter Tool: Hashtags
If you’ve been using Twitter for some time or are new to it, you’ve likely seen a word preceded by a hash symbol (#) in tweets, like #bigbadball. What are these used for? Simply put, Hashtags are a way to track tweets on a specific topic and make those topics easily searchable.
Hashtags can [...]