The Heart of Sales is Nurturing

The rise of social media in shaping the prospecting/sales process has changed the way some marketers interact with prospects. Remember at the core of any effort should be a solid lead nurturing plan that ensures that the leads generated are properly guided through the sales funnel.
• Incoming lead campaigns enable you to identify sales-ready leads [...]

Plop, plop, plop: Marketing That Gets Results

One of the most overheard objections in the sales process is “not now”. Sometimes, it’s a smokescreen to try to get the sales person to go away, but often it’s true – the time to buy isn’t right.

Educating A New Generation

“Things have changed since I was in school.” Sounds like something your parents said to you growing up, huh? That statement still holds true. Kids are a part of a whole new learning generation; interaction is mostly via instant message, text message, Twitter and Facebook and the internet is the first [...]

Quick Tip: What Does the Customer Want?

B2B Customers want something they can takeaway from a purchase, website, e-mail blast, etc; something of value to them.  A takeaway is the lasting impression left on your audience after engaging with your brand, reading an email message or interacting with a customer service representative. A takeaway affects what steps they take next should be [...]

Breaking News on YouTube

Recently, the band the Beastie Boys announced big news on website via their official YouTube channel.  Adam Yauch (AKA MCA) has been diagnosed with cancer of a lymph node and salivary gland.  Their upcoming tour and record release will be pushed back for Yauch to pursue treatment.  Luckily, it was caught early and the outlook [...]

Interactive Marketing Will Grow - Is It Right For You?

Interactive marketing (e-mail, social media, online and search) is contributing to a major shift in the marketing landscape. With social media sites and mobile marketing emerging as the next big thing, some marketers are moving away from traditional tactics (print, television, display advertising), but is this wise? A recent report from Forrester predicts that interactive [...]

CEOs Aren't Feeling the Social Media Love

A recent report by UberCEO indicates that top CEOs are not participating in social media, despite the staggering growth of social media marketing. They researched Fortune’s Top 100 CEOs of 2009 and the key findings were:
•Two CEOs out of 100 have Twitter accounts.
•13 CEOs have LinkedIn profiles, and of those only three have more than [...]

Don't be the Jerk at the Social Media Party

Perry Belcher’s perspective on social media is spot-0n.  Think of social media as a party – the last thing you’d do at a cocktail party filled with a mix of strangers and friends is burst in and shout “buy stuff from me!”  He’s right, you’d be the biggest jerk in the room.
[youtube=http://www.youtube.com/watch?v=zn1cspHx7DU&hl=en&fs=1&rel=0]

5 Rules for the Social Media Playground

Jumping (or dipping a toe) into the social media pool is great – after all, you do want to increase your online real estate.  But it’s important to understand a few guidelines first:

Are you prepared to engage? It’s important to understand that social media is a two-way street.  Sure, it’s a relatively easy to way [...]

Would You Wait 97 Minutes for a Taco?

Apparently, hundreds of Los Angelenos will. They wait for Korean tacos, prepared by a Culinary Institute of America grad, served out of Kogi’s roving trucks.  Taco trucks and lunch vehicles are nothing new in most metro areas – but few do anything more than station themselves outside construction sites and other under-served locations. Kogi has [...]