8 Business Blogging Must-Dos for Success
This list is a useful resource to keep handy when crafting blog posts. Blogging can be a useful marketing tactic, but don’t waste time by forgetting these steps.
Read moreBuilding a Powerful Brand
By developing marketing tactics and messages that are relevant to your core consumers, you can establish a brand reputation that builds trust and increases value. Simply put, your company’s image and messaging should convey what’s important to your customers – not what’s important to you.
Read moreGoogle’s New Backgrounds a Bust?
For years Google has been known for their stark white website, with an ever-changing look to their bright and colorful logo. Many users look forward to seeing how Google will decorate their logo next. So imagine users surprise when the white page with multi-color logo they’re accustomed to has been replaced by a large photograph with a plain white logo on top!
Read moreFoursquare for B2B
Foursquare, one of the newest new social networks on the block, uses one of marketing’s hottest trends: geo-marketing. Like Twitter, most B2B marketers are thinking, “Great tool but how do I use it?
Read moreAre You Using Press Releases in Your Marketing Mix?
A well-written and strategically-optimized press release can help your website link building and increase your businesses’ “online real estate” so that you may be found more readily by your target audience.
Read moreThe Heart of Sales is Nurturing
The rise of social media in shaping the prospecting/sales process has changed the way some marketers interact with prospects. Remember at the core of any effort should be a solid lead nurturing plan that ensures that the leads generated are properly guided through the sales funnel.
Read morePlop, plop, plop: Marketing That Gets Results
One of the most overheard objections in the sales process is “not now”. Sometimes, it’s a smokescreen to try to get the sales person to go away, but often it’s true – the time to buy isn’t right.
Read moreEducating A New Generation
Kids are a part of a whole new learning generation; interaction is mostly via instant message, text message, Twitter and Facebook and the internet is the first place they turn for research. The shift in marketing is taking place as we speak, but are Marketing and Public Relations instructors and professors educating their students about the phenomenon that is social media?
Read moreWhat Does the Customer Want?
B2B Customers want something they can takeaway from a purchase, website, email blast, etc; something of value to them. A takeaway is the lasting impression left on your audience after engaging with your brand, reading an email message or interacting with a customer service representative. A takeaway affects what steps they take next and should be tied to your call-to-action.
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