Lead Generation Success Story: Triggered Emails

triggered event

Your email marketing efforts are ticking along at a great pace. You send relevant messages appropriately timed to an opt-in list. Your open rates are good, traffic is delivered to your website and your unsubscribe rates are reasonable. But you are looking for more email marketing strategies for a company to grow.

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Email Marketing Strategies: Writing Great Subject Lines

MailChimp.com, an email marketing service provider, recently published a great guide to writing effective email subject lines. As most recipients use the subject line to decide whether to open an email or delete, understanding what kinds of subject lines are likely to deliver high open rates is essential to your marketing strategy.

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Educating A New Generation

Kids are a part of a whole new learning generation; interaction is mostly via instant message, text message, Twitter and Facebook and the internet is the first place they turn for research. The shift in marketing is taking place as we speak, but are Marketing and Public Relations instructors and professors educating their students about the phenomenon that is social media?

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Interactive Marketing Will Grow – Is It Right For You?

Interactive marketing is contributing to a major shift in the marketing landscape. With social media sites and mobile marketing emerging as the next big thing, some marketers are moving away from traditional tactics (print, television, display advertising), but is this wise?

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Back to the Basics

data driven sales

As the old saying goes, time is money. Companies are looking for ways to trim their budgets and reach a more targeted audience with less. Learn four quick ways to use the information you have in your customer database to your advantage.

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CEOs Aren't Feeling the Social Media Love

Does CEO Barbie Twitter?

A recent report by UberCEO indicates that top CEOs are not participating in social media, despite the staggering growth of social media marketing. They researched Fortune’s Top 100 CEOs of 2009.

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Top Ten Email Marketing Mistakes

With the presence of bulk e-mail services and new software, email marketing has become increasingly easy to execute. Now is not the time to let your guard down – make sure you aren’t making any of these common mistakes.

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More Evidence that E-mail Should be Added to Your Strategic Marketing Mix

email_

A recent study by Forrester Research indicates that the weak economy is not impacting consumer’s email-driven purchases. Around forty-two percent of more than 2,000 North American consumers surveyed in November 2008 reported having made at least one e-mail-inspired purchase compared to 45% who reported doing so in April of the same year, according to the study.

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Email Design Pivotal to Campaign Success

envelope1

As marketing budgets tighten among companies of all sizes, folks are looking at low-cost tactics that are trackable and measurable. Because your company is known to customers and you have determined which recipients have opted-in to your list, email design and messaging is the most critical element of a campaign’s success.

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