Lead Generation Success Story: Triggered Emails
Your email marketing efforts are ticking along at a great pace. You send relevant messages appropriately timed to an opt-in list. Your open rates are good, traffic is delivered to your website and your unsubscribe rates are reasonable. But you are looking for more email marketing strategies for a company to grow.
Read moreEmail Marketing Strategies: Writing Great Subject Lines
MailChimp.com, an email marketing service provider, recently published a great guide to writing effective email subject lines. As most recipients use the subject line to decide whether to open an email or delete, understanding what kinds of subject lines are likely to deliver high open rates is essential to your marketing strategy.
Read moreEducating A New Generation
Kids are a part of a whole new learning generation; interaction is mostly via instant message, text message, Twitter and Facebook and the internet is the first place they turn for research. The shift in marketing is taking place as we speak, but are Marketing and Public Relations instructors and professors educating their students about the phenomenon that is social media?
Read moreInteractive Marketing Will Grow – Is It Right For You?
Interactive marketing is contributing to a major shift in the marketing landscape. With social media sites and mobile marketing emerging as the next big thing, some marketers are moving away from traditional tactics (print, television, display advertising), but is this wise?
Read moreBack to the Basics
As the old saying goes, time is money. Companies are looking for ways to trim their budgets and reach a more targeted audience with less. Learn four quick ways to use the information you have in your customer database to your advantage.
Read moreCEOs Aren't Feeling the Social Media Love
A recent report by UberCEO indicates that top CEOs are not participating in social media, despite the staggering growth of social media marketing. They researched Fortune’s Top 100 CEOs of 2009.
Read moreTop Ten Email Marketing Mistakes
With the presence of bulk e-mail services and new software, email marketing has become increasingly easy to execute. Now is not the time to let your guard down – make sure you aren’t making any of these common mistakes.
Read moreMore Evidence that E-mail Should be Added to Your Strategic Marketing Mix
A recent study by Forrester Research indicates that the weak economy is not impacting consumer’s email-driven purchases. Around forty-two percent of more than 2,000 North American consumers surveyed in November 2008 reported having made at least one e-mail-inspired purchase compared to 45% who reported doing so in April of the same year, according to the study.
Read moreEmail Design Pivotal to Campaign Success
As marketing budgets tighten among companies of all sizes, folks are looking at low-cost tactics that are trackable and measurable. Because your company is known to customers and you have determined which recipients have opted-in to your list, email design and messaging is the most critical element of a campaign’s success.
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