Educating A New Generation

“Things have changed since I was in school.” Sounds like something your parents said to you growing up, huh? That statement still holds true. Kids are a part of a whole new learning generation; interaction is mostly via instant message, text message, Twitter and Facebook and the internet is the first [...]

Interactive Marketing Will Grow - Is It Right For You?

Interactive marketing (e-mail, social media, online and search) is contributing to a major shift in the marketing landscape. With social media sites and mobile marketing emerging as the next big thing, some marketers are moving away from traditional tactics (print, television, display advertising), but is this wise? A recent report from Forrester predicts that interactive [...]

Back to the Basics

As the old saying goes, time is money.  Companies are looking for ways to trim their budgets and reach a more targeted audience with less.  Here are four quick ways to use the information you have in your customer database to your advantage:

Make a list – many marketers have data in several different locations; consolidate [...]

CEOs Aren't Feeling the Social Media Love

A recent report by UberCEO indicates that top CEOs are not participating in social media, despite the staggering growth of social media marketing. They researched Fortune’s Top 100 CEOs of 2009 and the key findings were:
•Two CEOs out of 100 have Twitter accounts.
•13 CEOs have LinkedIn profiles, and of those only three have more than [...]

Top Ten E-mail Marketing Mistakes

With the presence of bulk e-mail services and new software, e-mail marketing has become increasingly easy to execute.  Now is not the time to let your guard down – make sure you aren’t making any of these common mistakes:
1. Sending An Email Without A Strategy. You must have a strategy detailing the who, what, and [...]

More Evidence that E-mail Should be Added to Your Strategic Marketing Mix

A recent study by Forrester Research indicates that the weak economy is not impacting consumer’s e-mail-driven purchases. Around forty-two percent of more than 2,000 North American consumers surveyed in November 2008 reported having made at least one e-mail-inspired purchase compared to 45% who reported doing so in April of the same year, according to the [...]

Email Design Pivotal to Campaign Success

As marketing budgets tighten among companies of all sizes, folks are looking at low-cost tactics that are trackable and measurable. Because your company is known to customers and you have determined which recipients have opted-in to your list, e-mail design and messaging is the most critical element of this a campaign’s success.
Here are two [...]

Generate Warm Leads with Compelling Offers

Marketing plans should be developed strategically; the end goal to deliver leads to your sales force. A compelling call to action in an email, direct mail or other advertisement can generate warm leads by establishing an initial relationship between your company and your prospects. In one to one marketing a meaningful, valuable offer can open [...]

Email Marketing Done Right Can Make A Big Impact

Email marketing can be an effective and cost-efficient marketing tactic. It allows you to connect with customers by creating top of mind awareness of a product or service, cultivate an ongoing relationship and compel recipients to take action.
Consider just a few ways you can use email marketing to drive sales:
*Position your business as the leader [...]

One to One Communications Offers Increased ROI

In tough economic times, many companies move to cut costs and some of the first expenditures on the chopping block are marketing communications. Instead of cutting marketing communications budgets, it’s time to think strategically and reassess your plan – studies have shown that companies who increase advertising and marketing efforts enjoy a higher [...]