Website Tip: Design For Easy Reading
People read text off of a computer screen at about 1/4th the speed that they read a printed publication. This shows that we should limit what we say on the web to content that is direct and to-the-point.
Read moreGoogle’s New Backgrounds a Bust?
For years Google has been known for their stark white website, with an ever-changing look to their bright and colorful logo. Many users look forward to seeing how Google will decorate their logo next. So imagine users surprise when the white page with multi-color logo they’re accustomed to has been replaced by a large photograph with a plain white logo on top!
Read moreFour Key Points Regarding Logo Design
First impressions are extremely important and your company logo is is often the first chance you have to make an impression on a prospect.
Read moreFreshen up…with Color!
Lately we’ve been talking with clients that want to refresh or update their web presence, logo and/or collateral. As with all design considerations, we can’t stress enough the importance of color and selecting the right colors to reach the target audience. Every color evokes a certain sense or feeling and if you choose the wrong color(s) to portray your business, it could be a mistake.
Read moreAdventures in Logo Design
The 2012 London Olympics logo is one of the great design controversies of the last few years. Sure, earlier this year Pepsi caused a stir when they unveiled their new logo but the reaction to the 2012 Olympics logo has been loud and visceral.
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