Four Key Points Regarding Logo Design
First impressions are extremely important and your company logo is is often the first chance you have to make an impression on a prospect.
1. A Logo should match your brand voice A logo is something that represents your brand; it should be something memorable that helps your audience relate it to the brand. Its [...]
Freshen up…with Color!
Lately we’ve been talking with clients that want to refresh or update their web presence, logo and/or collateral. As with all design considerations, we can’t stress enough the importance of color and selecting the right colors to reach the target audience. Every color evokes a certain sense or feeling and if you choose the [...]
Read moreAdventures in Logo Design
The 2012 London Olympics logo is one of the great design controversies of the last few years.
Sure, earlier this year Pepsi caused a stir when they unveiled their new logo but the reaction to the 2012 Olympics logo has been loud and visceral.
Wolff Olins, a design firm, came up with the logo based on [...]