New Marketing Strategies: Augmented Reality
Get consumers actively involved with your marketing! New technology can use consumers’ webcams to create an interactive 3D image from a printed marker.
Read moreDos and Donts: Saving a Reporters Time
Karen Leland, author of Time Management in an Instant, talks in detail about how to use HARO (Help a Reporter Out) to promote your biz/cause. Learn the 6 tips on how to respect a reporter’s time.
Read moreWhat Does the Customer Want?
B2B Customers want something they can takeaway from a purchase, website, email blast, etc; something of value to them. A takeaway is the lasting impression left on your audience after engaging with your brand, reading an email message or interacting with a customer service representative. A takeaway affects what steps they take next and should be tied to your call-to-action.
Read moreA Few Reminders on How to Improve Your Website
From a talk given at SMX West (Search Marketing Expo 2009) ‘15 Stupid Things You Can do to Your Website’ is a quick sketch of some key things to keep in mind when launching a new website or revamping an existing one.
Read moreEmail Design Pivotal to Campaign Success
As marketing budgets tighten among companies of all sizes, folks are looking at low-cost tactics that are trackable and measurable. Because your company is known to customers and you have determined which recipients have opted-in to your list, email design and messaging is the most critical element of a campaign’s success.
Read moreGenerate Warm Leads with Compelling Offers
When choosing an offer – think strategically. What offer that will be perceived as having the most value to your prospects? What will open the lines of communication? A compelling call to action in an email, direct mail or other advertisement can generate warm leads by establishing an initial relationship between your company and your prospects.
Read moreHelp Your Prospects Act On Your Calls To Action
Yesterday morning on my way to the office, I waited behind an SUV at a red light. A bumper sticker proclaiming “I’d Love To Be Your REALTOR®” was affixed to the rear of the car at eye level, immediately below a full sized window cling ad. If I were looking to find a real estate agent at that moment, it would be easy! Her number, email, cell and address were right there for me to jot down.
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