Dos and Donts: Saving a Reporters Time

Karen Leland, author of Time Management in an Instant, talks in detail about how to use HARO (Help a Reporter Out) to promote your biz/cause.
Here are 6 tips she learned on how to respect a reporter’s time:

Do: Respond to a posted inquiry within 2 hours. Yes, I know your busy, [...]

Quick Tip: What Does the Customer Want?

B2B Customers want something they can takeaway from a purchase, website, e-mail blast, etc; something of value to them.  A takeaway is the lasting impression left on your audience after engaging with your brand, reading an email message or interacting with a customer service representative. A takeaway affects what steps they take next should be [...]

A Few Reminders on How to Improve Your Website

I was reading this post over on Marketing Pilgrim and I thought it was worth sharing.
From a talk given at SMX West (Search Marketing Expo 2009) ‘15 Stupid Things You Can do to Your Website’ is a quick sketch of some key things to keep in mind when launching a new website or revamping an [...]

Email Design Pivotal to Campaign Success

As marketing budgets tighten among companies of all sizes, folks are looking at low-cost tactics that are trackable and measurable. Because your company is known to customers and you have determined which recipients have opted-in to your list, e-mail design and messaging is the most critical element of this a campaign’s success.
Here are two [...]

Generate Warm Leads with Compelling Offers

Marketing plans should be developed strategically; the end goal to deliver leads to your sales force. A compelling call to action in an email, direct mail or other advertisement can generate warm leads by establishing an initial relationship between your company and your prospects. In one to one marketing a meaningful, valuable offer can open [...]

Help Your Prospects Act On Your Calls To Action

Yesterday morning on my way to the office, I waited behind an SUV at a red light. A bumper sticker proclaiming “I’d ? To Be Your REALTOR®” was affixed to the rear of the car at eye level, immediately below a full sized  window cling ad.  If I were looking to find a [...]