Location-Based Marketing Has a Ways to Go

A study released this week revealed that only 4 percent of online adults have ever used such apps. Moreover, only 1 percent of these users update these services more than once per week. A vast majority, 84 percent, of online adults report being unfamiliar with location-based apps such as Gowalla, Foursquare and Loopt.

Old Spice Knows Engagement Isn’t Just About Diamonds

Cut, Color, Clarity,Carat; the four Cs by which all diamonds are graded. But what do diamonds have to do with marketing? A different set of Cs can be used to examine an organization’s social media efforts. Social media is evaluated by some by it’s ROE – Return on Engagement. So how engaging, really, are most social media campaigns?

Building a Powerful Brand

By developing marketing tactics and messages that are relevant to your core consumers, you can establish a brand reputation that builds trust and increases value. Simply put, your company’s image and messaging should convey what’s important to your customers – not what’s important to you.

Rising Mail Costs May Drive Growth of Digital Publications

Aiming to close a projected $7 billion budget gap in 2011, the USPS wants to increase postal rates. Will this 5% increase to direct marketers drive them to consider digital options?

Email Subject Lines Influence Open Rates

Research from email marketers suggest that subject lines be no longer than 80 characters. Others say 35 characters should be the cut-off. So what’s the rule?

Worst Website Ever Contest Wraps!

Voting closed Monday, June 28th at 5 PM EST in the “Second Annual Worst Website Ever” contest. The votes are being tabulated and the big announcement will come tomorrow, June 30th. Stay tuned to learn who won!

Voting Update for Day Two – Worst Website Ever

After almost two full days of voting, we have an early leader. Amy Elk, voice actress, has pulled into the lead with nearly 9,000 votes. She must be marshaling the troops! But there is plenty of time left for the tides to turn.

The World’s WORST Website

Submit Your Website As The WORST Website – Details Here

We found a website that has been featured in blogs, web design advice, and many other links lately – a self-proclaimed “WORST” website. Check out some of the explained mistakes.  After all, frames are so 1995.

Website Tip: Design For Easy Reading

People read text off of a computer screen at about 1/4^th the speed that they read a printed publication. This shows that we should limit what we say on the web to content that is direct and to-the-point.