The Lowdown on Google Buzz

Stumbled across a great post a few weeks back on Google Buzz’s applications for B2B over on the OPEN Forum. Since the debut of Google Buzz just about a month ago, we marketers have been scratching our heads on its best use for B2B purposes. Integrated right into Gmail, Google Buzz is a hybrid of [...]

The Heart of Sales is Nurturing

The rise of social media in shaping the prospecting/sales process has changed the way some marketers interact with prospects. Remember at the core of any effort should be a solid lead nurturing plan that ensures that the leads generated are properly guided through the sales funnel.
• Incoming lead campaigns enable you to identify sales-ready leads [...]

What Business Can Learn From Tiger

The Tiger Woods brouhaha developed further today when after over two and half months of silence, Woods held a press conference to address the events that unfolded after his late November car crash.  Although Tiger’s mistakes were personal in nature, his approach to making amends reflects key elements of  business crisis communications.

Take responsibility

Rather than [...]

Dip a Toe in the Social Media Waters

Flickr, boasting 36 million members, is a photo hosting and sharing site that allows users to create groups, tag a staggering 3.5 billion photos and video and share content across the world. It can be a great place to start dipping a toe in the waters of social media.

Super Ads 2010

Super Bowl XLIV’s spots hit a nostalgic note, trotting out characters and themes known and loved in some fresh and not-so-fresh ways. Let’s take a look at some of the ha! and meh! ads from yesterday’s game.

It's the Most Wonderful Time of the Year!

Superbowl ads are one of the best parts of football.  In honor of this weekend’s big game, here’s a compilation of the best commercial spots from Superbowl 2009.  A Strategic Guru favorite is the CareerBuilder spot. Hopefully, 2010 advertisers will avoid any koala bear abuse.

Plop, plop, plop: Marketing That Gets Results

One of the most overheard objections in the sales process is “not now”. Sometimes, it’s a smokescreen to try to get the sales person to go away, but often it’s true – the time to buy isn’t right.

Important Information on Haiti Relief

Local Collection for Supplies
C3 Church in Clayton has partnered with other local churches to collect supplies and money for Haiti. As little as a box of band aids or bottle of aspirin will make a difference. Supplies may be dropped off at the church until January 25th.
Drop-off location:
C3 Church
8246 Cleveland Road
Clayton, [...]

Don’t Kill Direct Mail in the Name of Social Media

A couple of mentions around the marketing world by NextDayFlyers blog and MarketingPilgrim regarding the effectiveness of direct mail have got us thinking about the integration of print and social media campaigns. Some companies have reviewed the cost savings offered by digital communications compared to cost to print, mail and design mailers, letters and postcards [...]

We Laughed, We Cried: A Look Back At 2009

2009 is just about in the books.  As I think about the potential and promises of 2010, I wanted to take a look back at 2009 and review the highlights of a busy and productive year.  We welcomed new clients and team members into the fold, executed our first “Worst Website Ever” contest, built our [...]