A Marketing Lesson On Style
Direct mail gets tossed in the trash. No one reads the newspaper these days. Email gets caught in spam filters. What’s left to effectively market your business? The truth is that these tactics and others all work well—and fail miserably—depending upon their execution. The failures have something in common. They didn’t appeal to the target audience. And there is a good reason why.
Read moreShould Your Logo Be Green?
A business colleague recently sent an email soliciting opinions from a select group of trusted business associates. In it, he indicated he was considering changing the color scheme of his logo to green and wanted to know if we all thought this was a good idea. A simple question. But please, folks, don’t ever ask a marketer their opinion on what appears to be a simple question unless you’re ready for a long-winded, complex answer! We just can’t say yes or no and let it go at that!
Read moreThe Difference Between Sales And Marketing
I was sitting in the Capital City Club, high above downtown Raleigh, surrounded by the city’s female movers and shakers. Our monthly speaker was, rather quietly, working his way through his PowerPoint presentation on business strategy. Suddenly, out of nowhere, the speaker threw out the question “What’s the difference between sales and marketing?” Now, maybe it was a combination of the darkened room and the just-eaten turkey cutlets, but the room went silent.
Read moreHow To Identify Your Target Market
Your “target market” is the group you want to sell your products or services to. But more importantly, they are the group that has an interest in buying what you have to sell. The group can be made up of segments that include certain demographics and/or psychographics.
Read moreHow Social Networking Will Impact Your Business
From the Pony Express to airmail. From Morse code to HTML code. From email to instant messaging, live chat, blogs, and, more recently, Twitter. The human race has been on a quest to communicate with each other as fast as technology allows.
Your average 16 year old uses social networking web sites like MySpace, Xanga and [...]
How To Gain Market Advantage In An Economic Downturn
Like a pebble in a pond, the ripple effect of a slowing economy can reach deep within a company. Typically, worries over sales lead to a halt in recruitment, a squeeze on travel budgets, tightening of inventory and slashing marketing budgets. Can your company avoid belt tightening? More importantly, can your firm actually take advantage of others’ overreaction and gain valuable ground? The smartest companies will stay in touch with their target market, retain the most talented employees, and work with the most agile and innovative vendors.
Read moreRecession IQ Test
How you are doing in the four areas most important to surviving and succeeding in slower economic times? Take our quick and easy self-assessment test to see how your company will fare in a slower economy.
Read moreEight Simple Rules For Online Marketing
The weakening U.S. economy has marketers shifting away from traditional media and funneling funds into digital marketing. The reason? Marketing professionals must clearly demonstrate measurable results and digital media is the one sure bet to deliver.
Read more10 Strategies To Grow Your Business
Most companies envision recession as a time to tighten belts and safeguard reserves. Any plans for acquisitions and mergers are often placed on hold until the economic turmoil blows over. But what many companies don’t know is a recession yields tremendous opportunities.
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