7 Steps to Better Search Engine Results
Get seven quick SEO tips to do right now to ensure that your website content is easy for search engines to interpret accurately to deliver relevant search results.
Read moreAre You Putting Your Business Strategy Into Practice?
Implementing marketing strategy without a comprehensive plan and measurable tactics is as ineffective as being in a yacht without a rudder. Yes, you might still be afloat and even covering a lot of territory, but without a steering mechanism you’re bound to be off course – which is precisely what a sound strategic marketing plan will avoid.
Read more5 Strategies to Help Your Business Emerge Stronger After the Recession
Truly innovative businesses aren’t simply seeking to ‘weather the recession storm.’ In fact, many are re-tooling their marketing and sales processes to emerge from the current downturn with an even stronger brand and share of the market. Are you?
Read moreNine Client Retention Strategies To Protect Sales
A common concern for business is how to bring in new customers. We are trained to believe that increased revenue is dependent on our ability to constantly draw in more clients. This may have been true in prior economic environments but, today, it is not the only focus for sales growth. Many businesses have begun to see the greater importance of maintaining their current customer base—especially in a contracting economy.
Read morePositioning Defined
Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. In our extremely over-communicated society, advertising is like a fog that envelops prospects at every turn. The only hope to score big is to be selective and concentrate on narrow targets or, in other words, take up a “position.”
Read moreWhy Do Customers Patiently Wait in Line for a $3 Cup of Joe?
Have you ever stopped to ask yourself why you are more than willing to stand in line to pay $3, $4, even $5 for that caffeine jolt but won’t even bother to get out of your car for lunch? And talk about impatient if you have to pull your car over to the side while they prepare it “your way!”
Read moreGeneration X Marketing: Understanding the Next Wave of Decision Makers
In marketing, it is time to sit up and take notice. Generational marketing is gaining a foothold with U.S. and global corporations and the trickle down effect for regional and local companies will soon be here. But what, exactly, is generational marketing? To answer that, we must first understand how generations are created.
Read moreGetting A Good Fit
So, I was ranting about the current state of marketing by universities the other day. Since then, we have booked two more tours and the dance continues. We are trying to find a school that is (a) close to home (b) but far enough away from home c) with a really good computer science program and (d) not a computer engineering program that is (e) challenging and (f) reputable and (g) affordable. Tall order, huh? Trying to find the right college for your child is like trying to find the right business partner for your company. The fit has got to be right for you both to succeed.
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