Strategic Guru Retained By Alternative Engine Technologies For Marketing Services

CARY, N.C. – Strategic Guru announced today that it has been retained by Alternative Engine Technologies to provide strategic marketing services. The Triangle-based marketing and communications agency will provide branding, messaging and collateral development for the company.
Alternative Engine Technologies is launching a cutting-edge device called AirFuelMAX™ designed to increase fuel efficiency in trucks. First developed [...]

The Lowdown on Google Buzz

Stumbled across a great post a few weeks back on Google Buzz’s applications for B2B over on the OPEN Forum. Since the debut of Google Buzz just about a month ago, we marketers have been scratching our heads on its best use for B2B purposes. Integrated right into Gmail, Google Buzz is a hybrid of [...]

Strategic Guru Names Business Development Professional

Cary, N.C. – Strategic Guru, a strategic marketing consulting firm, announced today that Sandy Andrews has joined the company in the role of Business Development Manager. Andrews will introduce new clients to the full spectrum of strategic marketing services that Strategic Guru has to offer, including strategic market planning, brand strategy and implementation, effective lead [...]

The Heart of Sales is Nurturing

The rise of social media in shaping the prospecting/sales process has changed the way some marketers interact with prospects. Remember at the core of any effort should be a solid lead nurturing plan that ensures that the leads generated are properly guided through the sales funnel.
• Incoming lead campaigns enable you to identify sales-ready leads [...]

Strategic Guru Renews Marketing Engagement With Environmental Engineering Firm

CARY, N.C. – Strategic Guru, a strategic marketing consulting firm, announced today that Piedmont Geologic, an environmental consulting and remediation company based in Raleigh, has renewed their engagement for the execution of strategic marketing tactics. Strategic Guru launched the re-brand of the firm in 2009 and has provided marketing services to help the firm grow. [...]

What Business Can Learn From Tiger

The Tiger Woods brouhaha developed further today when after over two and half months of silence, Woods held a press conference to address the events that unfolded after his late November car crash.  Although Tiger’s mistakes were personal in nature, his approach to making amends reflects key elements of  business crisis communications.

Take responsibility

Rather than [...]

Dip a Toe in the Social Media Waters

Flickr, boasting 36 million members, is a photo hosting and sharing site that allows users to create groups, tag a staggering 3.5 billion photos and video and share content across the world. It can be a great place to start dipping a toe in the waters of social media.

Strategic Guru Launches Redesigned Website

CARY, N.C. – Strategic Guru, a Cary-based strategic marketing consulting firm, announced today that it has launched a refreshed website (http://strategicguru.com/).  The fully redesigned site incorporates new features, including social sharing, blogging and a dynamic portfolio of work. Design of the site reflects the look and messaging of the firm’s recently refreshed sales collateral. The [...]

Super Ads 2010

Super Bowl XLIV’s spots hit a nostalgic note, trotting out characters and themes known and loved in some fresh and not-so-fresh ways. Let’s take a look at some of the ha! and meh! ads from yesterday’s game.

It's the Most Wonderful Time of the Year!

Superbowl ads are one of the best parts of football.  In honor of this weekend’s big game, here’s a compilation of the best commercial spots from Superbowl 2009.  A Strategic Guru favorite is the CareerBuilder spot. Hopefully, 2010 advertisers will avoid any koala bear abuse.