Chelsea Junget has written 105 posts
Using Testimonials to Drive Marketing
Client testimonials can be a powerful tool in your sales and lead generation arsenal, particularly if you are selling an intangible. Without a product to inspect, test, and handle selling your service is easier when you can produce evidence of satisfied clients.
Useful Twitter Tools
Lately, clients have been asking about how to grow and manage their Twitter following. Unless you are the celeb du jour, its unlikely folks will be seeking you out on Twitter, instead, your company will need to find them!
Here are some great tools to generate new followers, manage followers, and nurture relationships as part of [...]
Better Email Marketing Through Reputation Management
To improve your email marketing, it’s important to do everything you can to ensure your company’s reputation is intact.
8 Business Blogging Must-Dos for Success
This list is a useful resource to keep handy when crafting blog posts. Blogging can be a useful marketing tactic, but don’t waste time by forgetting these steps.
Location-Based Marketing Has a Ways to Go
A study released this week revealed that only 4 percent of online adults have ever used such apps. Moreover, only 1 percent of these users update these services more than once per week. A vast majority, 84 percent, of online adults report being unfamiliar with location-based apps such as Gowalla, Foursquare and Loopt.
Old Spice Knows Engagement Isn’t Just About Diamonds
Cut, Color, Clarity,Carat; the four Cs by which all diamonds are graded. But what do diamonds have to do with marketing? A different set of Cs can be used to examine an organization’s social media efforts. Social media is evaluated by some by it’s ROE – Return on Engagement. So how engaging, really, are most social media campaigns?
Rising Mail Costs May Drive Growth of Digital Publications
Aiming to close a projected $7 billion budget gap in 2011, the USPS wants to increase postal rates. Will this 5% increase to direct marketers drive them to consider digital options?
Email Subject Lines Influence Open Rates
Research from email marketers suggest that subject lines be no longer than 80 characters. Others say 35 characters should be the cut-off. So what’s the rule?
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